underground of good communication strategy pdf | youth action committee communication strategy pdf

I worked with the Community Foundation’s Program Associate to develop communication strategies for two of the foundation’s affiliate organizations: Underground of Good, a giving circle targeted toward young professionals and the Youth Action Committee, an opportunity for high schoolers to give back to their community through philanthropy, leadership, and service. This involved assessing social media tactics to determine what channels and types of posts would be most effective to strengthen current web presence, chronicling other promotional materials like posters, and putting everything together in a focused plan that could be implemented. The strategies also include sample social media posts and mockups of other potential promotional materials.

Skills used: content strategy, research and analysis, writing, collaboration, social media, promotion and outreach