Katlyn Lindstrom
Professional Experience
Marketing Content Manager, Jan 2019 – present
LANSING ECONOMIC AREA PARTNERSHIP (LEAP), Lansing, MI
- Collaborate with director of marketing to develop overall social media strategy and time-bound campaign strategies
- Envision and implement time-bound social media campaigns and corresponding visual and written collateral
- Plan, produce, and distribute 3-5 minute LEAP Weekly video segment and Pardot email newsletter to ~900 regional partners
- Write and edit narrative copy for annual report, social media, and other projects as assigned
- Provide editorial, strategic, and creative support as needed on a variety of community-related projects
Yoga Teacher, May 2019 – present
YOGA STATE OF MIND, BODY AND SOUL, East Lansing, MI
- 200-hour yoga teacher certification, completed April 2019
- Guide students in 75-minute vinyasa-style yoga practice including breath (pranayama), physical movement (asana) and meditation.
- Teach to room’s specific needs (no pre-class planning)
- Promote Yoga State brand, offerings and merchandise
- Currently on schedule for introductory yoga class and traditional hot vinyasa class
Digital Content Strategy Consultant, Dec 2014 – present
SELF-EMPLOYED, Lansing, MI
- Envision and implement client communication solutions including website design and digital content strategy
- Engage a diverse range of clients including university departments, small businesses, and individuals
Web and Social Media Specialist, Dec 2017 – Jan 2019
MICHIGAN CREDIT UNION LEAGUE (MCUL), Lansing, MI
- Create, manage, and implement digital content strategy for MCUL and CU Link cooperative advertising campaign
- Achieve 37%, 20%, and 5% respective, organic follower growth across Facebook, LinkedIn, and Twitter in 2018
- Curate and author content for website, social media, weekly digital newsletter, and other publications as needed
Marketing and Communication Specialist, Aug 2016 – Dec 2017
CAPITAL REGION COMMUNITY FOUNDATION, Lansing, MI
- Collaborate with EVP and marketing committee to develop communication solutions for tri-county area outreach
- Develop and implement marketing plan for Penny for Your Thoughts community idea contest
- Manage print publications, web content, and social media
Certifications
- Inbound Marketing, HubSpot, Nov 2018
- Social Marketing, Hootsuite, Aug 2018
- AdWords Fundamentals, Google, Aug 2018
Publications
- Digital Spaghetti: Creating Content that Sticks, Contact Magazine, Jan 2019
- It’s a Bird! It’s a Plane! It’s a Credit Union!, Contact Magazine, Jan 2019
- Social Media Marketing in the Age of Fake News, Contact Magazine, Sept 2018
- Reconnect with the Credit Union Spirit in Michigan’s Cherry Capital, Contact Magazine, May 2018
- A Penny for Your Thoughts to Make Lansing Vibrant, Lansing 5:01, Mar 2017
Presentations
- #TweetItOut: Promoting Your Conference in the Digital Age, MSU Meeting Planners Association, April 2017
- You Won’t Even Be Able to Tell, UW MUSE Literati Conference, April 2016
Community Engagement
- Yoga Teacher, East Lansing High School Ladies’ Cross Country Team, Sept 2019 – Oct 2019
- Adult English for Speakers of Other Languages (ESOL) Tutor, Refugee Development Center, Sept 2018 – present
- Yoga Section Leader for Lansing FLOW Event, Lansing 5:01, July 2019
- Ensemble Member, Plymouth Congregational Church Bell Choir, Nov 2013 – June 2017
Education
B.A. in English with High Honor, May 2016
MICHIGAN STATE UNIVERSITY, East Lansing, MI
- Second major in Professional Writing
- Specializations in creative writing, writing in the public interest, nonprofit writing, and intercultural research
- Top 7% of graduating class
- Study abroad in Italy