Resume

Katlyn Lindstrom

Marketing Content Manager, Jan 2019 – present

LANSING ECONOMIC AREA PARTNERSHIP (LEAP), Lansing, MI

Collaborate with director of marketing to develop overall social media strategy and time-bound campaign strategies
Envision and implement time-bound social media campaigns and corresponding visual and written collateral
Plan, produce, and distribute 3-5 minute LEAP Weekly video segment and Pardot email newsletter to ~900 regional partners
Write and edit narrative copy for annual report, social media, and other projects as assigned
Provide editorial, strategic, and creative support as needed on a variety of community-related projects

Yoga Teacher, May 2019 – present

YOGA STATE OF MIND, BODY AND SOUL, East Lansing, MI

200-hour yoga teacher certification, completed April 2019
Guide students in 75-minute vinyasa-style yoga practice including breath (pranayama), physical movement (asana) and meditation.
Teach to room’s specific needs (no pre-class planning)
Promote Yoga State brand, offerings and merchandise
Currently on schedule for introductory yoga class and traditional hot vinyasa class

Digital Content Strategy Consultant, Dec 2014 – present

SELF-EMPLOYED, Lansing, MI

Envision and implement client communication solutions including website design and digital content strategy
Engage a diverse range of clients including university departments, small businesses, and individuals

Web and Social Media Specialist, Dec 2017 – Jan 2019

Create, manage, and implement digital content strategy for MCUL and CU Link cooperative advertising campaign
Achieve 37%, 20%, and 5% respective, organic follower growth across Facebook, LinkedIn, and Twitter in 2018
Curate and author content for website, social media, weekly digital newsletter, and other publications as needed

Marketing and Communication Specialist, Aug 2016 – Dec 2017

Collaborate with EVP and marketing committee to develop communication solutions for tri-county area outreach
Develop and implement marketing plan for Penny for Your Thoughts community idea contest
Manage print publications, web content, and social media

Digital Spaghetti: Creating Content that Sticks, Contact Magazine, Jan 2019
It’s a Bird! It’s a Plane! It’s a Credit Union!, Contact Magazine, Jan 2019
Social Media Marketing in the Age of Fake News, Contact Magazine, Sept 2018
Reconnect with the Credit Union Spirit in Michigan’s Cherry Capital, Contact Magazine, May 2018
A Penny for Your Thoughts to Make Lansing Vibrant, Lansing 5:01, Mar 2017

#TweetItOut: Promoting Your Conference in the Digital Age, MSU Meeting Planners Association, April 2017
You Won’t Even Be Able to Tell, UW MUSE Literati Conference, April 2016

Yoga Teacher, East Lansing High School Ladies’ Cross Country Team, Sept 2019 – Oct 2019
Adult English for Speakers of Other Languages (ESOL) Tutor, Refugee Development Center, Sept 2018 – present
Yoga Section Leader for Lansing FLOW Event, Lansing 5:01, July 2019
Ensemble Member, Plymouth Congregational Church Bell Choir, Nov 2013 – June 2017

B.A. in English with High Honor, May 2016

MICHIGAN STATE UNIVERSITY, East Lansing, MI

Second major in Professional Writing
Specializations in creative writing, writing in the public interest, nonprofit writing, and intercultural research
Top 7% of graduating class
Study abroad in Italy