Katlyn Lindstrom

Professional Experience

Marketing Content Manager, Jan 2019 – present

LANSING ECONOMIC AREA PARTNERSHIP (LEAP), Lansing, MI

  • Collaborate with director of marketing to develop overall social media strategy and time-bound campaign strategies
  • Envision and implement time-bound social media campaigns and corresponding visual and written collateral
  • Plan, produce, and distribute 3-5 minute LEAP Weekly video segment and Pardot email newsletter to ~900 regional partners
  • Write and edit narrative copy for annual report, social media, and other projects as assigned
  • Provide editorial, strategic, and creative support as needed on a variety of community-related projects

Yoga Teacher, May 2019 – present

YOGA STATE OF MIND, BODY AND SOUL, East Lansing, MI

  • 200-hour yoga teacher certification, completed April 2019
  • Guide students in 75-minute vinyasa-style yoga practice including breath (pranayama), physical movement (asana) and meditation.
  • Teach to room’s specific needs (no pre-class planning)
  • Promote Yoga State brand, offerings and merchandise
  • Currently on schedule for introductory yoga class and traditional hot vinyasa class

Digital Content Strategy Consultant, Dec 2014 – present

SELF-EMPLOYED, Lansing, MI

  • Envision and implement client communication solutions including website design and digital content strategy
  • Engage a diverse range of clients including university departments, small businesses, and individuals

Web and Social Media Specialist, Dec 2017 – Jan 2019

MICHIGAN CREDIT UNION LEAGUE (MCUL), Lansing, MI

  • Create, manage, and implement digital content strategy for MCUL and CU Link cooperative advertising campaign
  • Achieve 37%, 20%, and 5% respective, organic follower growth across Facebook, LinkedIn, and Twitter in 2018
  • Curate and author content for website, social media, weekly digital newsletter, and other publications as needed

Marketing and Communication Specialist, Aug 2016 – Dec 2017

CAPITAL REGION COMMUNITY FOUNDATION, Lansing, MI

  • Collaborate with EVP and marketing committee to develop communication solutions for tri-county area outreach
  • Develop and implement marketing plan for Penny for Your Thoughts community idea contest
  • Manage print publications, web content, and social media

Certifications

  • Inbound Marketing, HubSpot, Nov 2018
  • Social Marketing, Hootsuite, Aug 2018
  • AdWords Fundamentals, Google, Aug 2018

Publications

  • Digital Spaghetti: Creating Content that Sticks, Contact Magazine, Jan 2019
  • It’s a Bird! It’s a Plane! It’s a Credit Union!, Contact Magazine, Jan 2019
  • Social Media Marketing in the Age of Fake News, Contact Magazine, Sept 2018
  • Reconnect with the Credit Union Spirit in Michigan’s Cherry Capital, Contact Magazine, May 2018
  • A Penny for Your Thoughts to Make Lansing Vibrant, Lansing 5:01, Mar 2017

Presentations

  • #TweetItOut: Promoting Your Conference in the Digital Age, MSU Meeting Planners Association, April 2017
  • You Won’t Even Be Able to Tell, UW MUSE Literati Conference, April 2016

Community Engagement

Education

B.A. in English with High Honor, May 2016

MICHIGAN STATE UNIVERSITY, East Lansing, MI

  • Second major in Professional Writing
  • Specializations in creative writing, writing in the public interest, nonprofit writing, and intercultural research
  • Top 7% of graduating class
  • Study abroad in Italy