Part of my job on the peer mentor program with the MSU College of Arts and Letters was to produce recruitment and informational materials for the college. I was tasked with redesigning and copyediting all material to produce the 2015-2016 Orientation Handbook, distributed to all first-year students during the summer orientation program.
I was given the mockup for the 2014-2015 handbook, and told to “freshen it up and make the design cleaner.” I began by editing through the existing content, cleaning up the language and adding new/updated content as necessary. From there, I evaluated how the existing design was working to determine the most effective way to reorganize the information. I also implemented MSU brand standards as necessary to maintain unity with the university brand. I participated in several meetings with supervisors to ensure that my design strategy was reflective of the college and university as a whole, using feedback as a way to strengthen my process further.
Skills used: InDesign, brand standards, research, copywriting, copyediting, teamwork/collaboration